BECONNECTED

Profile

Specialties: EU affairs, EU funding, Value & Access, Regulatory, interest representation, lobbying, case monitoring, issue tracking, coalition building, communication, ICF health coach, business development

Based in Brussels | Fluent in English, Dutch, and French

Fun facts about me:
Zumba, Legs Bums & Core, Blaze, Trance, Bodyart.

I help leading life sciences organisations drive real impact — by connecting policy, innovation, and storytelling.
From Roche, GSK, and Novartis to the policy tables of Brussels, I bring deep expertise in access strategy, EU public affairs, business development & communication. As a pharmacist and health economist, I support life science leaders in navigating the fast-evolving EU healthcare landscape turning complex regulation into meaningful opportunity.
My journey is grounded in integrity, courage, passion, entrepreneurship, and trust. I believe success is not only about knowledge, but about curiosity, being persistent.
Through strategic communication and Corporate Social Responsibility (CSR) principles, I help align corporate objectives with societal value.Every client is unique — and my strategies reflect that. I don’t apply templates; I build trusted partnerships that turn vision into action and purpose into results.

My Mission

I help life science leaders turn innovation into real-world impact — by navigating EU health policy, shaping smart strategy, and building trust with the people who matter.
I know how to help big players do big things — not just for profit, but for the greater good.
By combining policy insight, strategic positioning, and the power of storytelling, I align innovation with impact — creating value for patients, health systems, and industry.

What do I do?

  • (EU) Healthcare Policy, public affairs, lobbying, case monitoring, issue tracking, coalition building, Disease awareness campaigns, patient advocacy.
  • Value & Access Strategies
  • Communication & coaching (ICF certified)
  • Business Development

Who I Serve?

  • Pharmaceutical/ Diagnostic & Medtech companies
  • Public Affairs and communication consultancies
  • Hospitals
  • (European) Trade associations
  • Patient organisations
  • Public Affairs & Market Access Teams
  • Leaders in Life Science

My Values

  • Integrity: I am consistently open, honest, ethical and genuine.
  • Courage: I am entrepreneurial and thus take risks, reach beyond boundaries and experiment.
  • Passion: I use my drive and commitment to energise, engage and inspire others.

Value Proposition — Why Work With Me?

Don’t just hire a consultant — partner with a catalyst for impact.

I don’t offer market access plans — I help you unlock faster access to innovation.I don’t offer policy monitoring — I bring clarity in complexity.I don’t offer stakeholder maps — I build trusted bridges between science and decision-making.

What I deliver isn’t just deliverables. It’s confidence. Direction. Momentum.

What sets me apart?

I know how to help big life science players do big things — not just for profit, but for the greater goods.

Rare combination of health economics, public affairs, and storytelling.

Proven track record at the intersection of innovation and influence.

Coaching for Businesses

Coaching is essential for business because it contributes to developing skilled and motivated employees. It fosters a positive workplace culture, helps businesses achieve goals, and keeps them competitive in dynamic markets.

It's an investment that can yield significant returns in terms of improved performance, innovation, and satisfaction. Check some of the companies that have been helped by CoachAva: